Thursday 07th November 2024,
Sophie Levy | Private Fashion Consultant

MAYIA ALLEAUME – MAKEUP ARTIST TO THE STARS – A PARISIAN IN NEW YORK, A NEW YORKER IN PARIS.

MARINE VACHT – THE MUSE
MAYIA told us that this is the shoot were MARINE met her current husband,  the beauty that she irradiates could not compare with the energie that she had before, it all changed after this session was over. Here , we can see the admiration for raw and simple beauty, MAYIA finds her way to make the girls look insanely fresh , but at the same time special, by working one special retail or feature , and then balancing the whole look with a unique goal: Freshness.

MARINE VACHT – THE CHAMELEON
MAYIA made sure that we also walk away with images of diferent looks of her mise. She was able to transform this natural beauty into two diferent beautiful creatures. We see the transformation didm´t involve so much time, nor track, it is just the pape face/red lil , versus the moist/dewy look pared with a heavy eyebrow and lash. The result is that we love MARINE as much as MAYIA does, her chamaleonic looks are attractive, and we see why, MARINE stars in the latest FRANÇOIS OZON movie, JEUNE ET JOLIE.

FRENCH – THE NEW FACE
We can see the transformation of this common girl into a sex goddess, into a rock´n´roll queen. MAYIA just used a heavy and strong eye-liner to perform the makeover that exemplifies that less is more, a gorgeous face that just needs a strong and confidente touch to make a diference. Her gorgeous lips were just left natural and sexy.

EMANUELLE SEIGNER
SOLAIRE, as MAYIA says , this is the representative of a timeless beauty, an allure that so many women aspire to get. EMANUELLE SEIGNER is at her best , shows that mid life is definetely the peak of female beauty. This represents the french women nowadays, and we heard by MAYIA that the most important thing when it comes to beauty is to nurture and protect the skin, that´s what it´s going to define our beauty in the future.

 

MAYIA ALLEAUME – THE ARTIST
MAYIA was born in SAINT JEAN DE LUZ, in the south of France , and she came to Paris just to help a friend on a shoot, it took place at Studio ZERO, the famous epicenter of the biggest fashion shoots in the french capital. She ended up meeting legendary TOPOLINO who soon added her to his team of makeup artists, later, MAYIA was doing her own assignments , and she never went back home. A former art , graphics and photo student, she found a easy way to get a style and a sense of color, with such a strong academic background , it definetely makes it easier for someone trying to star and breakthrough the fashion and beauty business.
MAYIA also has SENTARA, a refined, treatment line of products that worship the skin.

SENTARA
A creation of MAYIA herself, this an amazing line of five beautiful products, that was born after MAYIA achieved a diploma in parfumerie. SENTARA means good for you in her native casque language.
it is a five product line of five exquisite formulas.
1.- A COLD CREAM
2.- CREME FLEUR BLANCHE , day and night, with a delicate textura, and great for people with alergias.
3.- THE SERUM REPULPANT that contains acid hyaluronique
4.- CONTOEUR DES YEUX, a refines eyecream to be applied around the eyes.
5.- HUILE DEMAQUILLANT A LA ROSE, makeup remover based on oil with a subte rose touch.
We can get MAYIA´s products, SENTARA at WOODLEY AND BUNNY, and also SEPHORA.
Her next step, is to create a color line which will be concentrated in create the best nudes for real life girls, paying attention to the retail, which she is known for.

THE GLAMOUR GIRL

MAYIA told us that there is a desire for glamour and color that is happening backstage at the most important shoots, a lot of color, and a lot of new combinations. Skin is always the most important, but the  paletee has increased.

CHANEL CHANCE
JEAN PAUL GOUDE is one of MAYIA´s favorite artists, he is the genious in charge of this amazing beauty campaign that show all the freshness of the french girl curated by MAYIA , and photographed and filmed by JP GOUDE. ANNE V. is the star of this iconic beauty campaign that became a classic, we heard also the originality of GOUDE to film with cameras located in the shape of a ·360 deegrees, which means the model was surrounded by cameras to catch a 3d effect that we can see in the tv commercial.
VOGUE RUSSIA
Again, MAYIA picks an asían beauty for a conceptual assignent, this time for VOGUE RUSSIA, where we can see her creative side and imagination. A very delicate and futuristic look that pays homage to the asían world. We can see her attention to detail, and how she  worships skin. Mayia talked about skin for half an hour in this interview, and we learnt a lot.
Thanks MAYIA , we love your work!

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