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The mood is ready, the tone is set and the dreams are on. Several looks have the timeless accesorie of a cashmere touch, either a cardigan, the legendary scarf, or the big comfy handmade sweater. Some of the looks keep a sexy approach, having everywoman dream about themselves and their lifestyle. It is about being [...]

CÉLINE SS16 RUNWAY BEAUTY was the epithomy of understated and chic hair and makeup, selected by the TEAM ATLF as the most outstanding look, thew girls still looked like themselves and we loved the braids. It is the affirmation modern and utilitarian femininity, and also the three makeup tricks we noticed, modern yet wearable. The [...]

  London based photographer SUFFO MONCLOA starts the year with a refreshing and poetic personal view to style. Picking an unpredictable casting , selecting the less possible obvious girl and a clever yet beautiful styling makes his pictures once again fully charged of sensual and ethereal feeling.     Artistic yet feminine , he has [...]

The natural and wild beach of SALINES in SAINT BARTH was the background to a special photoshoot with our new friend ERICA PELOSINI. We wanted to capture the beauty of an empty and quiet beach opposed to the world trotter personality of our guest.  The results are just magical, and amazing to see the chill [...]

The seventies are a strong influence in the world ,not only in fashion , on the streets, the haircuts, the pants , the skirt lengths, and the attitude. There is a big melancholic feeling towards that period, were people seemed free and careless. That was the point in this collection , the freedom and ethereal [...]

POPPY DELEVINGNE displays natural and modern elegance by flattering her long and sexy legs with a navy loose bell-bottoms, the sexy long sleeved top also makes an impact by rolling her sleeves up with attitude. [...]

The city of PARIS witnessed the major opening of VNH, gorgeous and spacious art gallery directed by quintessential art profesional VICTOIRE DE POURTALÉS and her partner HÉLÈNE NGUYEN. The gallery started last night , and it is located at 108 rue vielle du temple, in the heart of artistic PARIS.  VICTOIRE AND HÉLÊNE  presented an [...]

L’AIR DU TEMPS this week is our windows, they are faithfully coordinated to our mood board created right after the ss15 collections. The colours are yellow, melon, tan , and beige. The girl is hippie and sophisticated international jet setter. Chloé, Céline, Stroke Cashmere, Givenchy, Etro, Emilio Pucci and Giuseppe Zanotti are the runner ups [...]

GEORGIA MAY JAGGER confirms once again that it is about girls with a strong identity the ones that make it to the covers of the internacional titles, this time , gracing the cover of L’OFFICIEL PARIS , one of the most prestigious publications worldwide, in fact there is 29 editions to the famous franchise. This [...]

Three different styles of makeup at CHANEL FW15, as usual , the major fashion house has always something new and fresh to propose to women, either minimal or all over the top, there is always a sense of style and newness that keeps CHANEL up there with the cutting edge and creative leaders. The series [...]

ALEXIA NIEDZIELSKI   We sent our correspondent JACQUES BURGA, to portray several personalities at the CHANEL show, before , during and after the show. HE loves the action, the real people , the social media , and the euphoria that a major show like CHANEL causes before it starts, and the after glow when the [...]

BALMAIN SS15 at the LE GRAND HOTEL INTERCONTINENTAL was one of the hardest and most uncomfortable shows to get into, packed with so many followers, fans , groupies and psychopaths from all over the world blocking the entrance of the hotel cause they thought it was RIHANNA inside a matte PORSCHE parked right in the [...]